Moonjelly

I was commissioned to create branding for startup company Moonjelly, where main task was to help manage personal data.

Client
Moonjelly

Segment
Technology

Discipline
Brand Startegy, Art Direction, Naming, Brand Identity, Illustration

The goal was to create branding that manifest safety, transparency and trust. I proposed basing the branding on an analogy to the ocean world. In collaboration with a copywriter Wojtek Borowicz we came up with a name - Moonjelly.

Moonjelly_keyvisual.jpg

I took the inspiration for colors and forms directly from the ocean fauna and flora.